Sweets

The confectionery is appealing to sensory experiences as its main strategy to maintain the interest of young consumers. The combination of flavors and colors, the contrasts of textures and the inclusion of sensations such as cold and spicy are evident themes in the latest international launches of the brands.

On the other hand, the adult consumer in his eagerness to take care of himself is inclined towards products without sugar, especially in chewing gums, being necessary more elaborated, lasting and intense flavors, that can hide possible residuals coming from the sweeteners of high intensity that substitute the sucrose. Over time, the presence of fruits, natural extracts and vitamins in these products will become more common and will certainly help improve the image of this category.