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The Follow-up to Global Trends

Trends are a fundamental tool for generating ideas when thinking about developing new products. It becomes indispensable to be aware of what new products are launched, what new ingredients and technologies appear, new regulatory challenges and the change in consumer attitudes or needs.

Identifying global trends allows us to develop innovative concepts and proposals adapted to the different brands we serve as well as maintaining an updated portfolio of products according to what today’s consumer is asking for.

Our Marketing team is dedicated to identifying trends by carrying out commercial and technological surveillance through visits to fairs, database analysis, field trips, and work with consumers, among many other sources. We turn trends into tangible products with the support of our Applications team and the advice of expert flavorists.

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